Nashville doesn't need just another hotel...
But Nashville is getting a St. Regis, and that's different.
Turnberry is currently developing The St. Regis Nashville and The Residences at The St. Regis Nashville at 805 Demonbreun Street in SoBro, and they'll operate it as well. The building is designed by award-winning architect Morris Adjmi, with interiors by Yabu Pushelberg. That lineup alone tells you the goal here isn't "nice." It's a statement.
This is a true mixed-use luxury tower planned to bring together elevated hospitality and real ownership opportunities in one address. The project is expected to include 179 hotel guest rooms and 182 residences across 46 floors.
What's planned
This development isn't positioned as a standard hotel with a few condos stacked above it. It's being built to feel like a destination from the ground up, a place where the lobby, restaurants, and amenities are part of the experience, not an afterthought.
Reporting tied to the approved concept plan points to a full, resort-level offering downtown, including:
- Multiple dining concepts (including a signature restaurant + bar)
- A full-service spa
- Resident-focused amenities designed to feel private and elevated
- Retail built into the ground level experience
- Parking designed for downtown convenience
And here's what that usually signals in a project like this: the "residences" aren't meant to live in the shadow of the hotel, they're meant to feel like an entirely separate lifestyle inside the same building. Owners typically care about privacy, service, and consistency. The St. Regis name comes with expectations, and the whole point of bringing that flag to Nashville is to deliver a level of finish, detail, and experience that isn't common here yet.
Hotel + residences: why that combo attracts buyers
Branded towers like this tend to pull a very specific type of buyer. Not everyone wants a traditional single-family lifestyle, especially downtown. Some people want a place that's easy, elevated, and effortless, where you can come and go, lock the door, travel, and not think twice.
That's what a project like this is built for: a high-end home base in the heart of the city, supported by hospitality-level amenities and service. Whether you're downtown full time, splitting time between cities, or simply want a true "Nashville address" without the maintenance that comes with a home, this is the type of development that's designed around that lifestyle.
The location is the point
SoBro is where downtown actually works for day-to-day living. You're steps from Bridgestone, Ascend, and Music City Center, close to Broadway without living in the middle of it, and you've got quick access to major highways and BNA. It's the kind of location that fits full-time residents, second-home buyers, and anyone who wants a lock-and-leave home base that makes Nashville easy.
SoBro is also one of the few areas downtown where luxury hospitality and residential towers are becoming a true cluster, meaning you're not just buying a building, you're buying into where downtown is headed.
A new level of luxury coming to Nashville
Nashville has plenty of "luxury" labels, but a St. Regis-branded tower signals a different tier. This is the kind of project that raises expectations across the market, design, service, amenities, and the overall experience of downtown living, and it's arriving while Nashville's development pipeline continues pushing bigger and more elevated.
That's what makes this one worth watching. It's not just height. It's what the brand represents, who it attracts, and how it influences the next wave of downtown development.
Since this is also a hotel destination, if you're coming to Music City and want your trip planned the right way, we've already written the guides: 48 Hours in Nashville (Where Locals Go) and 72 Hours in Nashville: Family Edition, built to help you experience the city beyond the obvious stops.
Want to stay in the loop?
If you want updates as more details roll out, timeline milestones, residence information, and how it compares to other luxury options downtown, we'd be beyond happy to be a resource.
The Anderson Group | Call/Text (615) 823-1555
Sources: Nashville Business Journal, City Now Next, Hotel Management, Turnberry, Hospitality Net